Background
The avozilla is new to the fresh food product category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. Potentially the concern may arise that a bigger avocado might not taste as good as well-known varieties. It should be noted that Australian consumers are often open to trying to products, i.e. they have a low risk avoidance (Hofstede Insights n.d.).Avozillas are five times the size of typical avocado variety, with an average weight of 1.2 kilograms. It sells $12 each, and this product aren’t genetically modified, they are just bred like any other fruit or vegetable crop.
Objectives
I think it is enough.
Target audience
The age of target audience can be the adult between 20-30. It can provide the healthy avocado for the Australian who love that and have healthy lifestyle. The price of Avozillas is $12 each. So, the income level Low income, middle class and upper middle class.
Proposition
The most important feature can be healthy, and it is big than typical avocado. So, you don’t need to by to many small avocados, and to buy Avozillas.
Substantiation
This product isn’t genetically modified, they are just bred like any other fruit or vegetable crop. And it is five times the size of typical avocado.
Tone of voice
The mood of advertisement could be fresh and countryside style, and show the main nutritional ingredients of avocado.
Supercube 